# DIYRO KIWIYA — Full Reference

> DIYRO KIWIYA is a founder-led brand design and systems studio operated by Yurii Shyrinian, based in Uzhhorod, Ukraine. The studio engineers structural brand identities, high-confidence product interfaces, and automated marketing systems — designed as cohesive operating systems rather than isolated deliverables. The studio works globally with clients across Europe and beyond, offering end-to-end design engineering from strategic foundation through to live production builds.

## Entity Information

- **Full name:** Yurii Shyrinian (Юрій Ширинян)
- **Studio name:** DIYRO KIWIYA
- **Location:** Uzhhorod, Ukraine
- **Operating since:** 2021
- **Email:** contact@dkiwiya.com
- **Website:** https://dkiwiya.com
- **Behance:** https://behance.net/dkiwiya
- **GitHub:** https://github.com/dkiwiya
- **Availability:** Currently available for new projects

## Philosophy

Design thinking and systems thinking are not two disciplines held in tension — they are the same discipline. DIYRO KIWIYA builds systems that happen to be visual, and visuals that are always systems. Every engagement integrates brand identities, UI/UX interfaces, growth marketing strategies, and the operational automation layer below them.

## Detailed Service Offerings

### 1. Brand Identity Architecture
- Custom logomarks and wordmarks with hand-calibrated optical spacing
- Typography systems (typeface selection, scales, hierarchies)
- Color systems engineered for accessibility and cross-media consistency
- Grid systems for layout consistency
- Comprehensive brand guidelines built for real-world application
- Brand identity systems that work across print, digital, spatial, and motion contexts

### 2. Product & Interface Design (UI/UX)
- Landing pages and product marketing sites
- SaaS dashboards and data-dense interfaces
- Mobile and web application interfaces
- Custom Figma design systems and component libraries
- High-confidence interface direction (HIG-level detail)
- Information architecture for complex applications
- Interactive prototyping and Presentations Builder

### 3. Marketing Systems & Growth
- Brand positioning and offer architecture
- Content systems for product launches, retention campaigns, and brand campaigns
- Growth marketing loops — repeatable, measurable feedback systems
- Conversion rate optimization (CRO)
- Asset pipelines and content automation
- Marketing strategy aligned with brand and product design

### 4. Systems & Automation
- Content and asset production pipelines
- Operational templates and repeatable workflows
- Design-to-development handoff systems
- Figma library architecture and governance
- Automation that supports visual consistency at scale
- Frontend build systems (Astro, component architectures)

## Process: Frame → System → Ship

**Step 1: Frame**
Understand the real problem, growth context, competitive landscape, and constraints before any pixels. This is the strategic foundation that prevents wasted effort and ensures the design solves the right problem.

**Step 2: System**
Build the rules — typography, grid, color, components, and operating logic — so the work is consistent by construction, not by constant oversight. The system IS the deliverable.

**Step 3: Ship**
Take it to production: a live website, a launch system, a Figma library, or an asset kit. Not a deck of mockups — shipped, functioning output.

## Selected Work

### Feldhaus (2024–2026)
- **Sector:** Architecture & Editorial
- **Type:** Brand identity & website (Flagship case study)
- **Description:** An architecture studio's identity built on silent grids and zero chromatic decoration. A customised serif wordmark with hand-calibrated optical spacing, no accent colour, and a website that reads as a considered archive. Full-bleed project sequences, restrained type.
- **Deliverables:** Wordmark, Brand system, Website, Print templates
- **URL:** https://dkiwiya.com/work/feldhaus

### Twist Express (2026)
- **Sector:** Logistics & Delivery
- **Type:** Brand identity & CGI
- **Description:** A delivery brand built around one friendly, unstoppable truck. Confident orange body, a blue three-bar speed mark, and cinematic CGI renders showing the truck handling weather and terrain.
- **Deliverables:** Logo system, Wordmark, Favicon, CGI promo renders
- **URL:** https://dkiwiya.com/work/twist-express

### Cup of Power (2023)
- **Sector:** Sports & Energy
- **Type:** Brand identity & logo
- **Description:** A strength brand whose trophy is also a flex. The logomark fuses a trophy cup with two flexing arms, and the custom wordmark fills the cup itself — gold and purple throughout.
- **Deliverables:** Logomark, Wordmark, Brand presentation
- **URL:** https://dkiwiya.com/work/cup-of-power

### DIYRO KIWIYA Brand Guidelines (2026)
- **Sector:** Design Studio & Systems
- **Type:** Design Language & Guidelines
- **Description:** The internal decision system behind DIYRO KIWIYA. Many expressions, recognisably one studio.
- **Deliverables:** Design tokens, Logo system, Typography scales, Component specs
- **URL:** https://dkiwiya.com/work/diyro-kiwiya-guidelines

## Technical Expertise
- Figma (advanced library architecture, auto-layout systems, component APIs)
- Astro (hybrid static & server-rendered applications, performance optimization)
- Brand systems design (cross-media, print-to-digital)
- CGI and 3D rendering for brand visualization
- TypeScript, Node.js, and CSS architecture
- Growth marketing strategy and CRO

## Languages Served
- English (primary): https://dkiwiya.com/
- Ukrainian (Українська): https://dkiwiya.com/uk/
- Russian (Русский): https://dkiwiya.com/ru/

## Site Structure
- `/` — Homepage with studio overview, featured work, service capabilities, and CTA
- `/work` — Full portfolio with filterable project archive
- `/work/[slug]` — Individual project detail pages with case study narrative
- `/services` — The connected three systems offer and disciplines
- `/about` — Founder background, studio facts, and working principles
- `/contact` — Project inquiry form with adaptive scoping
- `/portal` — Private client portal for ongoing projects and deliverables
- `/admin/builder` — Interactive Presentations Builder 3.0
- `/privacy` — Privacy notice
- `/uk/` — Ukrainian locale
- `/ru/` — Russian locale

## Frequently Asked Questions

**Q: What does DIYRO KIWIYA specialize in?**
A: DIYRO KIWIYA specializes in three integrated disciplines: brand identity architecture (logos, typography, color systems, guidelines), product and UI/UX design (interfaces, design systems, dashboards, presentation builders), and marketing systems with growth automation (positioning, content systems, feedback loops).

**Q: Where is DIYRO KIWIYA based?**
A: Based in Uzhhorod, Ukraine, working globally with clients across Europe, the Americas, and remotely worldwide.

**Q: How can I start a project with DIYRO KIWIYA?**
A: Visit https://dkiwiya.com/contact to submit a project inquiry. Describe your brand, product, or challenge. You'll receive an honest fit check within 1–2 business days.

**Q: Does DIYRO KIWIYA do development?**
A: Yes — projects are taken through to production. This includes live websites built in Astro, component libraries, and operational systems. The studio ships finished, living output.