Brand identity

Cup of Power

The trophy is the muscle.

A strength brand compressed into one silhouette. Two flexing arms form a trophy, with a custom wordmark drawn into the cup.

Status: Self-initiated concept
Project type: Brand identity
Year: 2023
Format: Case study

01 / Meaning

Strength is shaped as the trophy.

The original presentation positions Cup of Power as a strength-product brand built around inherited ideas of majesty and physical power. The arms and the cup are not stacked symbols: they are one silhouette.

02 / Packaging

All the sizes the product line needs.

The identity is applied to the five real packaging designs developed for the product line. The same compact mark remains the anchor while format, colour, and product information change around it.

Delivered

A complete identity concept, shown at product scale.

01Updated primary logomark
02Integrated wordmark
03Five packaging designs
04Packaging range direction
05Brand presentation

The system behind the work

The disciplines shaping this result.

Brand strategyDecide what the business must mean before design makes it visible.Brand identityTurn the business decision into signals people recognise and remember.

Liked the project?

Tell me what you are building. I will reply with an honest fit check and a practical first scope.